Design Challenge

Design a brand and style guide for an urban outdoor wear company.

My Role

I did all the things: Research, branding, style tile, icon design, pattern design.

Timeline

1.5 weeks

Deliverable

Brand style guide.

Concept

Ready for the Urban Jungle.

Layer 2 is an online outdoor clothing company tailored to urbanites, producing and selling slim, simply-designed outerwear in men’s styles.

Download The Style Guide

Chris Gurney

I'm a Toronto-based product designer and former product manager who has toured the tech industry with a background in computer science, across a broad range of roles.

About Me

Plugin for Obsidian

Obsidian plugin I developed in TypeScript that adds customizable toolbars to notes. →

Storefront design

Marketplace storefront for a distributor transitioning to a consignment business model via Nautical's platform. →

Brand + UX/UI Design

Designing a brand and UX for a billing platform that was conceived and launched within three months. →

Case Study

Concept for a gratitude journal app. →

Prototype

Concept for a community for Nintendo Switch™ owners. →

Brand Concept

Branding concept for an urban outdoor clothing company. →

Get in touch!

chris@chrisgurney.ca

Dribbble

GitHub